The Annual 2012

School of Visual Arts
Newsmakers

Master Class

Chermayeff & Geismar

Visual Identity and Multimedia, a course in the BFA Advertising and Graphic Design program developed in association with famed design firm Chermayeff & Geismar, has allowed students to work on ideas in the company’s own studio. Benefiting from the expertise and experience of company partners Ivan Chermayeff, Tom Geismar and Sagi Haviv, participants have enjoyed an invaluable lesson in the special challenges of honing and focusing their creativity in a corporate environment.

In summer 2011, Print magazine’s Nicole Torres caught up with the designers:

It’s a design student’s dream class—where the final projects end up in the hands of corporate clients, the classroom is inside a legendary design studio you would kill to work for, and the professors are two icons [Chermayeff and Geismar] and a logo prodigy [Haviv].

Lucky for SVA undergrads, this class, Chermayeff & Geismar’s Visual Identity and Multimedia, is on the course list. This past year, some highly talented SVA juniors had the opportunity to study with the firm’s partners, Sagi Haviv, Ivan Chermayeff, and Tom Geismar, and create an array of projects, from developing corporate logos to re-interpreting classic movie posters to designing conceptual ‘Opposites’ posters.

‘All of the assignments really pushed for clarity of concept before starting to design,’ said Mikhail Abramov, one of the students who took the class. ‘As we were told in class, without proper research and clear understanding, one can run into traps during the designing process.’

Opposites Attract